This project's research activities officially ended in March 2021. Legacy in SmartAgriHubs Portal

Education material & Webinars

You missed out on any of our open access 皇冠搏彩App下载 webinars or education activites performed by our project partners? Below you can download or revisit all of them again.


Education Material

From Use Case to Showcase - 20 Golden Rules
This digital magazine provides guidelines for a successful promotion of your activities on social media and tips on how to amplify your outreach. You can find the magazine via this link or by clicking on the picture below.

Final Report on Data Sharing
Stakeholders involved in digital farming networks are not always eager to share their data. Even though different stakeholders have begun shaping guidelines to improve farm data management practices and foster trust in farm data sharing, distrust in sharing farm data persists. During the 皇冠搏彩App下载 project, use case coordinators gathered a lot of experience with data sharing. In this study we wanted to acquire overview over these experiences.



IoT for Sustainability - 2021 and beyond - 皇冠搏彩App下载 Work Package 4
This webinar will illustrate the approach in 皇冠搏彩App下载, to assist individual small companies to use Sustainable Development Goals as a tool to align their business with the new policies. Experts from WUR (Wageningen University & Research) will introduce their perspective on the policy and the expected role of ICT and IoT in supporting companies in fulfilling their compliance, illustrated with examples from the project MEF4CAP (Monitoring and Evaluation Frameworks for the Common Agricultural Policy) and monitoring environmental performance as developed in the NIVA (New IACS Vision In Action) project.

Digital Marketing for Agrifood Tech - 皇冠搏彩App下载 Work Package 4
Getting your IoT product sold and distributed internationally can be challenging. Can you reach the end-consumers with your current sales-channels, and are you able to reach out to your customers and convince them of the benefits of choosing your products? How to organize an effective international distribution and sales network? Would you like to sell online, and do you want to be updated on modern online marketing and sales?
In this webinar Ebo van der Broek will present his hands-on experience.

European Regional Perspectives on Smart Farming - 皇冠搏彩App下载 Work Package 4
During this webinar three European projects 皇冠搏彩App下载, SmartAgriHubs and Traceability and Big Data will share insights on regional perspectives of smart farming. Nowadays, Digital Innovation Hubs (DIH) are being operationalized in order to support businesses in the development and uptake of digital innovations. As part of a greater EU mission to support digital transformation experiments, DIH’s are organized across Europe. This webinar will shed light on the role of DIHs in the regional development of digital farming.

International Perspectives on Smart Farming - 皇冠搏彩App下载 Work Package 4
During this webinar, 皇冠搏彩App下载 and CGIAR shared insights on high-level international developments of smart farming. As the project 皇冠搏彩App下载 is coming to an end, the efforts to develop Europe as the Smart Agrifood continent are quite noticeable. In the meanwhile, on other continents, similar initiatives are taking place. As part of a greater international mission to support digital transformation within Agrifood, this webinar provides you with an overview of key projects / key current developments outside of Europe.

Best Practices and Tools to evaluate User Acceptance - 皇冠搏彩App下载 Work Package 4
During this webinar, 皇冠搏彩App下载 and ReachOut shared best practices and insights on tools for user acceptance testing in the agrifood and IoT context. User Acceptance Testing (UAT), also known as End-User Testing or Beta testing, is crucial to receive early feedback on usability and relevance of features from your future end-users and to discover, record and correct any defects at an early stage. Basically, it’s the closest thing to a real-world test.
The topic is introduced by Mireille van Hilten of Wageningen Economic Research. She is active as Researcher Business Informatics Agri-food and involved in the User Acceptance Testing (UAT) team of the 皇冠搏彩App下载 project. Expert speaker is Alexandre Lefebvre: Operation Manager of ReachOut Platform.

The Innovation Portal Webinar - 皇冠搏彩App下载 Work Package 5
How to maintain your European visibility and networking capacities once 皇冠搏彩App下载 is over? We might have a solution for free!
The webinar that was held on the 27th of May especially targeted 皇冠搏彩App下载 use cases, but anyone could attend and take out benefits from it. The hosts walked trough all the specifics and let no one behind. Have you missed the webinar? No problem, via this link you are able to listen to the webinar. While listing to this webinar you will learn more about the portal, what is in it for the members, how to use it and as closure an interactive session on possible improvements for the platform. 

European Digital Test Farm Network - 皇冠搏彩App下载 Work Package 4
The market is full of digital solutions for farmers ranging from simple tools to full-blown farm management systems. However, the objective benefit and impact for the farmer is in many case not clear and some cases not even validated. This webinar is dedicated towards farmers, digital service providers, investors and educators in the agrifood tech domain and gives insights on the test farm concept.
If you are interested to support the establishment of the European Digital Test Farm Network, please visit, register your interest and we will keep you up-to-date on any further developments of the network.

Price Setting for IoT Solutions in Agrifood - 皇冠搏彩App下载 Work Package 4
In today's world of digital farm tools, the value of data and data-driven knowledge reaches far across the value chain and business models tend to become rather complex. Costs and benefits are spread across many players and it is hard for a service provider to set a price for their services. In this webinar you will receive practical tips and considerations to define your pricing strategy and price level for IoT services and hardware based on experiences gained in 皇冠搏彩App下载. Introduction to the topic by Carlijn Savelkouls of Wageningen Economic Research. Second presenter on Hardware Pricesetting, experiences from Sensowave, is Carlos Callejero. Last speaker on Software Pricesetting, experiences from Agricolus, is Andrea Cruciani. Followed by a Q&A part with participants.


Business Model Challenges - 皇冠搏彩App下载 Work Package 4
​​​​What are the business model challenges of platform service models in Agriculture? Learn how Platform Service models are changing the way data or/and information is exchanged in the agri-food sector. Different type of Platform service models allow for value co-creation by offering complementary components and applications that are developed in emerging ecosystems of third party developers. Introducing you to this topic is Jos Verstegen of Wageningen Economic Research. Expert speakers will be Patrick Honcoop of 365FarmNet on distribution platforms for software services. Vik Vandecaveye of CNH industries will tell you more about possible business models for open data exchange.

Consumer Behaviour - 皇冠搏彩App下载 Work Package 4
In this webinar researchers from Wageningen Economic Research explain how consumer’s buying behaviour is determined and, in turn, how these insights can be used to enhance influence, marketing efforts and sales.

IOT Catalogue


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